Performance Dashboard

Helping retail traders analyse and improve their trading performance

The Opportunity

CMC Markets sought to improve user engagement and session duration across its platform. A key opportunity identified was the lack of actionable, visual insights for retail traders to understand their past performance and trading behaviour.

The Problem

Despite a feature-rich trading experience, users had no way to evaluate what was working or where they could improve. Feedback from customer services, product managers, and clients indicated growing demand for trade analytics—yet no solution existed within the CMC ecosystem.

My Role

As the Senior Product Designer, I led design strategy, UX research, prototyping, UI design, and delivery. I worked closely with a cross-functional team including PMs, engineers, QA, and compliance—ensuring the solution passed both regulatory scrutiny and technical feasibility across web and mobile platforms.

The Opportunity

The Problem

My Role

Key takeaways

The project was challenging from a UI perspective as after initial customer testing, we found that we were limited to essentially using the existing UI from the rest of the platform. There was resistance from both customers and incumbent dev teams. Effective communication and collaboration with cross-functional teams proved critical.

It also reinforced the importance of user-centric design and not assuming that something would test better just because it was more “modern looking”.

On mobile It was challenging to cater for a hybrid bespoke / native design. Devs wanted native so all of the components were designed with Android and iOS in mind.

Results

Released mid-2023 across desktop and mobile
Achieved Net Promoter Score over 60 in beta testing
Identified low uptake (~12%) post-launch → traced to lack of feature awareness
Follow-up research recommended marketing and in-platform nudges for visibility

Outcomes

The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.

Outcomes

Other projects

Internship project: social dining app design

Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.

Graduation project: collaborative learning app design

Revolutionizing the educational ecosystem with a mobile app designed to enhance interactive learning and peer collaboration.

Azmal Khan